CWSI redefines retail experience for Škoda with managed mobility solution

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Ronan Murphy, CWSI

The solution helped improve customer satisfaction and move from primarily paper-based to digital processes


Ronan Murphy, CWSI

CWSI said it has redefined the retail experience for Škoda UK with a fully managed and highly secure Ivanti mobile solution delivered to its approximately 130 UK retailers.

Škoda is one of the oldest and most successful automobile brands in the world. To support its growth and ever-changing car markets, Škoda UK wanted to increase customer satisfaction throughout the car buying process through the use of digital tools. They needed an integrated, mobile digital solution to present sales materials such as brochures and informational materials to customers because their processes were primarily paper-based.

The brand was also developing Digital Assistant, an iOS-based application used by sales teams to display and provide detailed information about each Škoda model.


CWSI, one of Europe’s most experienced mobile and cloud security specialists, won the contract and designed a Unified Endpoint Management (UEM) solution based on Ivanti Cloud technology. This enabled the seamless deployment and management of nearly 1,000 iPad devices across Škoda’s 130 UK retailers.

In addition to providing a collaborative and centrally managed platform for these point-of-sale devices, the secure solution underpins the company’s revolutionary retail experience for customers – the Digital Assistant app. CWSI worked closely with the development team in creating the app and their ideas were pivotal and shaped how the app was developed.

Following the rollout, retailers can now hold virtual appointments via iPads with customers who may not wish to visit the showroom, or show customers vehicles from the comfort of their own homes.

Additionally, Škoda recorded a +0.4 increase in customer experience score when an iPad was used. It also found a similar increase in seller knowledge scores. Deploying CWSI saves employees valuable time by providing them with all the necessary information at their fingertips. The mobile and adaptable nature of the managed iPad solution is also ideally placed to support remote or hybrid working.

CWSI manages the lifecycle of the iPad fleet, from procurement to decommissioning.

CWSI has Ivanti Premier Partner status as well as one of the largest in-house teams of accredited Ivanti engineers and support analysts in the UK. It also provides a point of contact and handles repairs in the event of a technical issue, ensuring business continuity.

Chris Batty, Head of Digital Experience, Škoda UK: “Škoda is known for producing some of the best cars on the market and we needed a customer experience to match that. We needed a holistic solution and by leveraging modern technologies we built an industry leading sales tool. Thanks to CWSI’s management solution, customer satisfaction scores have increased and sales teams are more self-sufficient.

“Ultimately, the solution helps to increase brand profitability and has become an integral part of Škoda’s customer journey.”

Ronan Murphy, CEO, CWSI: “Having worked with CWSI before, Škoda knew we could be trusted to lead the next phase of their journey. CWSI provides a fully managed proactive service for devices that requires no action from ŠKODA, which retailers appreciate as they can focus on their core business.

“This leading mobility solution with best-in-class security, compliance, device management and feature controls has amplified Škoda’s customer experience. It has future-proofed the company’s retail operations, underpinning the Digital Assistant application and truly enabling sales employees to be product experts Our own product team constantly monitors potential Ivanti product enhancements and any other changes that may affect Škoda’s solution Adaptable and scalable deployment was designed with the future in mind.

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