Reach for Service Providers, a subsidiary of Enreach – Europe’s leading fast-growing contacts backed by independent investment group Waterland Private Equity (“Waterland”) – today announced the appointment of Iain Sinnott as Head of Sales international operators, Enreach for Service Providers . Sinnott joins this part of Enreach to lead growth and continued collaboration with the international operator community, both fixed and mobile, including partners that go beyond pure telephony to other contact services, such as integration with collaboration and other ICT tools.
Sinnot brings over thirty years of high-level experience in the telecommunications industry and has also been a board member of the Cloud Communications Alliance since 2020. Sinnott’s goal will be to help old players and new market entrants to guide their customers through digital transformation, including better customer experiences, improved productivity, support for hybrid working, and intuitive mobile business operations.
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Sinnott explained why he chose to join the organization: “What sets Enreach apart is its clear strategy around its vision to integrate multiple forms of contact, backed by a powerful portfolio of solutions already deployed in the region. . The group’s modern product approach reflects the real needs of today’s users, with access to many forms of contact: voice, chat, video, etc. »
Sinnott continued: “Enreach also has the right attitude towards working with operators. We don’t just sell technology: we share a strategy and need to work closely together to deliver products that end users will actually want to use. We also want to work more closely with the channel from pre-sales to point-of-sale and after-sales support. »
Bertrand Pourcelot, managing director of Enreach for Service Providers, added: “We are delighted to welcome Iain to our team of senior commercial directors. It’s a perfect match for his enthusiasm, entrepreneurial energy, passion for products and people, and in-depth knowledge of service providers globally. Enreach is well on its way to making a difference in this market.
In over seven years as Director of Sales at Vanilla IP and Vice President of Sales at UBOSS, Sinnott was previously Head of Indirect Sales at Timico Ltd and Head of Indirect Sales at Martin Dawes. Additionally, Sinnott has provided extensive consultancy services to various organizations in the telecommunications industry over the years.