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9PSB Managing Director Branka Mracajac highlighted the need to pay special attention to content creation as an important factor in boosting and accelerating financial inclusion in the country, saying she is capable of improving the future of digital banking in the long term. -term.

Mracajac spoke during the presentation of a keynote speech, on the theme “Content Creation and Financial Inclusion: The Future of Digital Banking” at Tech Summit Ogun 2022, held at Olusegun Obasanjo Abeokuta Presidential Library, Ogun State on Thursday, February 17, 2022.

According to her, while efforts are underway to support the country’s financial inclusion campaign, much more relies on the formulation of tailored strategies that meet specific needs.

“Access to banking agents and touchpoints across the country is underway as we speak; payment service banks, microfinance banks and FinTech companies are all working on it.

“But will that be enough? Will access to digital banking change the mindset of Nigerians in rural areas of the country and be enough to drive the transition from cash to a cashless society? she asked.

Laying out the way forward, Mracajac highlighted the need to provide financial literacy through content that caters to an average Nigerian in the unserved rural areas of the country, stating that financial inclusion is a process, not just a time and space we want to reach. .

She added that developing content that only speaks to people who are already banked and reflects the digital financial habits of those who are fully included and heavily banked, will not help keep new people in the system in the long term.

She said, “When creating and disseminating content for financial inclusion, we must keep in mind the needs of its beneficiaries, the targeted end-users of financial services who are currently underserved and the only way sustainable is that we join forces. and create the content – ​​apps and services that will meet the specific needs of a farmer in Benue, women traders in Onitsha, shopkeeper in Kano, fisherman in Delta and ofada rice seller in Ogun State .

Mracajac further noted that to move individuals and MSMEs offline from cash to cashless, from analog to digital and from informal to formal, content creators need to focus on two main goals; one, to provide relevant and cutting-edge digital financial literacy content, educating people on banking principles, methods, modules and benefits.

The second, she said, is necessary for sustainable financial inclusion: the provision of digital banking services that reflect the lifestyle of the currently unbanked and underserved population.

She called on all stakeholders in the financial ecosystem, including content creators, to work collectively to develop and implement a digital content strategy for the unbanked to move the needle of financial inclusion. and ultimately to advance the economy, society and improve the lives of every Nigerian.

In his own keynote address, titled “Disruptive innovation: production and distribution of creative content”, Honorable Minister of Communications and Digital Economy, Prof. Isa Ali Ibrahim Pantami, represented by Managing Director of Nigerian Communications Satellite Limited (NIGCOMSAT), Dr. Abimbola Alale, remarked that the quality of creatives and start-ups -ups that Nigeria has produced is a testament to the potential of the ecosystem, and as such, the ministry will continue to support technology and creative entrepreneurs to play their part in developing Nigeria’s digital economy.

Tech Summit Ogun is an annual convergence of tech disruptors, innovators, startups, organizations and tech enthusiasts in Ogun State, aimed at driving tech innovation towards digital transformation and advancement technology in Ogun State.

This year, the summit attracted more than 2000 participants, mainly young people and start-ups.

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