Top 5 Video Marketing Strategies for 2022

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“We operate in a world where a good video can lead to massive social following.”

In the age of social media where reels, Insta stories, Vlogs, FB Live and YouTube captivate people, there is no doubt that any type of video has a deep influence on people’s minds. The other day I was talking to a friend of mine. She mentioned a popular YouTube Vlogger and how she positively influenced her. Of course, people can understand when you share sincerely. Coming to the realm of business and branding, video marketing has become one of the most popular marketing tools in today’s world.

Data shows that 81% of businesses use video marketing strategies because it is very effective in boosting conversions.

Inside the blog:

Smart branding of your business through videos

Consistent release schedule

Clearly define your goals

Build trust with powerful video content

Get a good idea of ​​your analyzes

1. Smart branding of your business through videos

Many companies do good marketing of their products/services indirectly. How? They share office photos, their work culture, happy employees, team celebrations, success stories and other funny videos. Business groups and their employees share them on social media. When you do this with video marketing in a little more professional way, it becomes a good video marketing strategy for your business. Video content can be a mix of promoting your business, information about your company’s products/services, employee and customer testimonials, fun activities, and contact information. Well, all of these can be seamlessly integrated into videos, and any other ready-made ideas that suit you well can be added as well. It can attract audiences, get good engagements and increase conversions. With video marketing, 88% of marketers have seen positive ROI.

2. Clearly define your goals

You can set your goals of what you need to achieve through video marketing. Start small and then you can build on it. Once you’ve achieved small goals, it’s easy to go higher. Studies show that conversion rates double for websites using video.

Some companies make videos for advertising purposes only. Some companies specifically target ads on social media.

3. Build trust with powerful video content

For any business, mutual trust between people and customers is of paramount importance. Video marketing helps with conversion and sales. Interestingly, 57% of consumers agree that videos give them more confidence to buy.

4. Consistent release schedule

Studies show that there will be greater audience engagement when you post your videos consistently. Every day, posting will be hectic and monotonous! If you post in a week, say Thursday 5:00 p.m., then every week follow that Thursday 5:00 p.m. schedule. Audiences like consistency. In your business, form a good video marketing team of at least 3 or more people. They can brainstorm ideas so the content is not redundant. Each time, it shouldn’t be promotional content for your business. Informative content, humorous videos, short interviews, etc. content strategies.

5. Get a good idea of ​​your analyzes

Finally, it is very important to understand the performance of your video and for this you need to get the right statistics. How many views? How many likes and shares? This may vary from platform to platform.

Even people watch old videos that may still be relevant. With good keyword usage and relevant content, people are likely to watch good old videos.


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