WHY IS E-COMMERCE IMPORTANT FOR BUSINESSES | Hexwhale

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If you look back, you will realize that the way customers shop has changed dramatically. And if you look at companies, they’re also moving fast enough to stay competitive. When the covid pandemic hit the market, online shopping became a trend as it provided a safer and faster solution for customers. Thus, the e-commerce industry has grown vigorously and in 2022 it is expected to grow further.

WHAT IS E-COMMERCE?

Before discussing the benefits that e-commerce has to offer us, both for customers and entrepreneurs, let’s understand what e-commerce is and how it works. E-commerce is simply selling goods and services online, through a dedicated e-commerce website or a large e-commerce marketplace like Amazon or Flipkart.

The fundamental advantage of e-commerce is that it allows businesses to break down geographical boundaries. We have listed its main advantages in detail.

UNLIMITED SOURCE OF CUSTOMERS

Unlike traditional modes of commerce, it’s easier to reach and sell your goods and services to customers through a variety of methods, like a website, mobile app, marketplaces like Amazon or eBay, or buyable ads on Instagram.

NO GEOGRAPHICAL BORDERS

With e-commerce, you can break the biggest barrier that brick-and-mortar businesses face with sales being limited to a particular location. E-commerce allows you to sell your products and services to customers all over the world. Thanks to e-commerce, you can now grow your business exponentially, without having huge capital.

START SMALL GET BIGGER

If you’re just starting out and can’t afford a huge upfront investment to run a traditional retail business, like rent and inventory, e-commerce is here to help you avoid such costs and set up your business in a shorter period of time. Your initial costs for starting an online business would be for web hosting, e-commerce software, and a domain name. Inasmuch as e-commerce development agencywe can help you with all these services.

THE COMPANY IS OPEN 24X7

Running a physical business 24 hours a day is a nightmare for an entrepreneur as it is less profitable and consumes a lot of capital. That’s why many brick-and-mortar retailers are only open during certain hours. But with e-commerce, your customer can go through your website and make a purchase even at midnight. In shorter terms, you won’t lose any customers.

TARGETED MARKETING

Thanks to digital marketing, you can now present your advertising only to those who are interested in your products or services. For example, an ad for a refrigerator will appear to people looking to buy one. It allows you to reduce the advertising budget and achieve much better results compared to traditional marketing.

If you already run a brick-and-mortar business, you can set up an e-commerce website for your existing business, as this hybrid strategy will boost in-store and online sales. As one of the best e-commerce site developers on the market, let us help you create an attractive and user-friendly e-commerce platform for your business that will keep you competitive in the market. Do not hesitate to contact us for a personalized quote just for your e-commerce needs.

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